My name is Salim Omar and I have a passion for helping New Jersey small businesses thrive.

As a financial and tax educator and entrepreneur, it pains me to see small business owners getting bogged down in unnecessary, time-consuming details.  With what I know, I can easily help them enjoy their businesses – and their lives – more fully.  This is what my firm, Straight Talk CPAs, is all about – removing roadblocks and paving the way to success for every entrepreneur.

I started Straight Talk CPAs in 1996 to assist small business owners in achieving more predictable cash flow, higher profitability, sufficient growth and avoiding overpayment of taxes.  Since then, I’ve used my financial acumen to benefits hundreds of small business owners in New Jersey, just like you, through my books, videos, seminars and coaching.  My specialty is businesses ranging from start-ups to those with revenues of up to $10 million a year.

I am the author of the popular book: Straight Talk About Small Business Success in New Jersey: How to Maximize the Growth, Cash Flow and Profitability of Your Small Business (2nd Edition) I’m also a Certified Public Accountant and a Registered Investment Advisor.

Anyone can pass along second-hand “book knowledge” about business and entrepreneurship, but that’s not the true source of my passion.  You see, I know what it means to experience a real-life financial turn-around.  Ten years ago, I was fighting for my business’s life.  Although I had a Masters degree in Accounting and extensive financial training, my business was on life support.  My employees were unmotivated and threatening to mutiny.  I had severe cash flow problems and finding clients was hit-and-miss.

I almost gave up.  Have you ever felt this way?

When I look back on those days, I’m actually glad I had to “earn my stripes” as an entrepreneur.  Just like you, I had to learn how to run my business.  I invested tens of thousands of dollars in my own education.  I hired whip-smart advisors in every business area.  After a lot of hard work and learning important new skills, I turned my business around.

I want to help you do the same.

I think my personal triumphs are what fuel me to help others, because I know what’s possible.  And it likely is much greater than you even realize. I combine my years of street-smart entrepreneurial experience with creative financial strategies to give entrepreneurs a competitive edge.  When I look at my client’s financial statements, I become a “profit detective” searching for profit honey-pots and tax savings hiding in their business.  That’s just the start.

There’s more than enough good fortune to go around.  I hope you’ll grant me the privilege of guiding you to greater heights, both personally and professionally.

Sincerely yours,



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